Ford F-150 Trucks

Another vehicle commercial’s STORYBOARDS. (Suddenly, I’m realizing that I’ve drawn a lot of vehicles.) It’s another “slice of life” story, told in 30 seconds.

Like the GMC commercial, this narrative’s flashbacks really tell the principals’ challenges & how his truck was there to help his family persevere.

These samples—28 frames—are from the final presentation shown to Ford & their chosen ad agency. In fact, I drew closer to 70 panels for this job so that the director could pick & choose the scenes that lyrically worked best for him.

The spot was executed in English & Spanish.